While Khans of Bollywood have already booked Diwali, Eid and Christmas, a profitable time of Valentine's Day get grabbed by other filmmakers. Though not national holiday, Valentine's Day is considered an ideal time to mint money for movie business. Why? Because movie dates are must. This window is basically for youth-related movies as millennials can't celebrate this day without a movie. Last year, Zoya Akhtar’s Gully Boy, which released on February 14 made Rs.19.40 crore on its opening day.